What is an Affinity Diagram?
An Affinity Diagram organizes a large number of ideas into their natural relationships.
Why an Affinity Diagram?
An Affinity Diagrams is used as a means to organize or achieve ‘sense-making’ from a large set of needs, ideas or design concepts.
This video gives you a walk-through on how to create and use an Affinity Diagram, through a worked example of a Autonomous Vehicle Design Challenge.
Here are examples of Affinity Diagrams, with clustered needs.
Affinity Diagram - Design Thinking Book. (2016, February 02). Retrieved from https://youtu.be/ewWFFe-243s
Mitchell Thieman. (October 14, 2018) "Designing the Online Shopping Experience". Retrieved from https://www.mitchellthieman.com/portfolio/karavel-shoes
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.
PathMaker: An online tool to help with brainstorming and affinity diagramming