Hierarchy of Purpose
What is Hierarchy of Purpose?
Hierarchy of Purpose is an approach to help in scoping a design opportunity statement by re-writing the opportunity statement. It is part of the reframing and insight development process as part of the define phase.
Why Hierarchy of Purpose?
Hierarchy of Purpose is useful to develop insights and foresights, to discover various causes and effects in an opportunity and helps to quantify the metric of success.
This video gives you a walk-through on using Hierarchy of Purpose, through a worked example of a Autonomous Vehicle Design Challenge.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.