What are Interviews?
In Interviews, we encourage users to express their likes/dislikes and articulate how they use products, services or systems (PSS) to discover insights and identify opportunities for improvement.
Interviews are used to extract deep qualitative insights, foresights and latent needs from users. By asking questions, we can uncover users' intentions, motivations and emotions when they use products, services or systems (PSS).
This video gives you a walk-through on how to do an Interview, through a worked example of a Autonomous Vehicle Design Challenge.
Here are examples of interview notes capturing qualitative data from interviews and interpreting interview responses, extracting latent needs, insights and foresights.
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.