Interviews

What are Interviews?
In Interviews, we encourage users to express their likes/dislikes and articulate how they use products, services or systems (PSS) to discover insights and identify opportunities for improvement.
Why Interviews?
Interviews are used to extract deep qualitative insights, foresights and latent needs from users. By asking questions, we can uncover users' intentions, motivations and emotions when they use products, services or systems (PSS).
Best Practices
Procedure
Demo Video
This video gives you a walk-through on how to do an Interview, through a worked example of a Autonomous Vehicle Design Challenge.

Examples
Here are examples of interview notes capturing qualitative data from interviews and interpreting interview responses, extracting latent needs, insights and foresights.
References
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Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.