Interviews Example: 

Autonomous Vehicle Design Challenge

In this example, we do interviews to learn more about the transportation experiences of the public. We would use the findings to inform the goal of designing a new Autonomous Vehicle model for the market in Singapore. We interview a working mother with a young child as she takes the bus with her child to school and to work.


We present data captured in the interview in a table capturing questions we asked, interviewee responses, and the interpreted needs, insights, foresights and observations we extracted, organized according to categories as in the Contextual Interview template.