What is Mind Mapping?
Mind-mapping is an ideation method that is analogous to human memory. Ideas are organized in a hierarchical structure with individual ideas under categories which in turn map to a topic (design oppportunity).
Why Mind Mapping?
It serves as an effective visual documentation of brainstorming session and helps in down selecting the favorite choices by conducting a voting session at the end of discussion.
Method Card Reference
- On a clean sheet of paper, write down the opportunity statement (in 2-3 words) at the centre of the paper and draw a box around it
Record various ideas under categories. Each category should be drawn into a circle and connected to the design opportunity
Subcategories and solutions
Grow the mind map by branching categories into subcategories. Finally, explain a category or a subcategory by listing individual solutions under each section.
Review & Expand
Review mind map and expand existing (sub)categories
Reorganize the current mind map to make it more structured and meaningful
Try to choose more specific design opportunities in the center of your mind map.
First generate categories and solutions individually, then come together to synthesize your categories and solutions.
Go for quantity. Target to generate at least 50 solutions to capture a diverse range of solutions as a team.
Target to have solutions that are specific enough to be actionable. Solutions usually answer "HOW we DO it?" question.
A standard procedure is to start with categories and then creating solutions under subcategories. However, a new idea can open up a category which leads to more ideas.
Mind map allows not only to organise a network of ideas, but also to enhance a conversation within a team. Communication is important.
This video gives you a walk-through on how to create a Mind Map, through a worked example of a Autonomous Vehicle Design Challenge.
This is an additional video on Mind Mapping.
Here are examples of Mind Maps used for various design opportunities.
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.
Coggle: Simple Collaborative Mind Maps & Flow Charts