Mind Mapping

What is Mind Mapping?

Mind-mapping is an ideation method that is analogous to human memory. Ideas are organized in a hierarchical structure with individual ideas under categories which in turn map to a topic (design oppportunity).

Why Mind Mapping?

It serves as an effective visual documentation of brainstorming session and helps in down selecting the favorite choices by conducting a voting session at the end of discussion.

Process Phase

Develop

Time

1 hour

Materials

Pens, Paper, Markers

Method Card Reference

DI Method Cards_Compiled Deck_Version 2.

Procedure

Design Opportunity

On a clean sheet of paper, write down the opportunity statement (in 2-3 words) at the centre of the paper and draw a box around it

Best Practices

A.

Try to choose more specific design opportunities in the center of your mind map.

B.

First generate categories and solutions individually, then come together to synthesize your categories and solutions.

C.

Go for quantity. Target to generate at least 50 solutions to capture a diverse range of solutions as a team.

D.

Target to have solutions that are specific enough to be actionable. Solutions usually answer "HOW we DO it?" question.

E.

A standard procedure is to start with categories and then creating solutions under subcategories. However, a new idea can open up a category which leads to more ideas.