What is a Persona?
A Persona is a fictional depiction of what typical or extreme user is like. It aggregates and maps user behaviour patterns of actual users into archetypal profiles, allowing focused study on the user.
Personas make key characteristics of user types explicit and aids in bringing a human touch to user research.
This video gives you a walk-through on how to create a Persona, through a worked example of a Autonomous Vehicle Design Challenge.
Personas Make Users Memorable for Product Team Members. (n.d.). Retrieved from https://www.nngroup.com/articles/persona/
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.
Smaply: An web-based tool that can be used to create Personas