Personas

What is a Persona?

A Persona is a fictional depiction of what typical or extreme user is like. It aggregates and maps user behaviour patterns of actual users into archetypal profiles, allowing focused study on the user.

Why Personas?

Personas make key characteristics of user types explicit and aids in bringing a human touch to user research.

Process Phase.png

Process Phase

time.png

Time

30 mins

materials.png

Materials

Pens, Paper, Markers, Persona Template

Method card.png

Method Card Reference

DI Method Cards_Compiled Deck_Version 2.
DI Method Cards_Compiled Deck_Version 2.

Procedure

1.

Gather

  • user research from Interviews and other forms of data collection

2.

Consolidate

  • behaviour patterns that show commonalities

3.

Present

  • Personas in page-length of short descriptions

    • include name, stock photo or sketch, needs and  relevant narratives

Best Practices

­­

A.

Do method with a cross-functional team, including stakeholders

 

Demo Video

This video gives you a walk-through on how to create a Persona, through a worked example of a Autonomous Vehicle Design Challenge.

 

Examples

Here are examples of Personas

 

References

Additional Resources

  1. Smaply: An web-based tool that can be used to create Personas