What is a Persona?
A Persona is a fictional depiction of what typical or extreme user is like. It aggregates and maps user behaviour patterns of actual users into archetypal profiles, allowing focused study on the user.
Personas make key characteristics of user types explicit and aids in bringing a human touch to user research.
Method Card Reference
- user research from Interviews and other forms of data collection
behaviour patterns that show commonalities
Personas in page-length of short descriptions
- include name, stock photo or sketch, needs and relevant narratives
Do method with a cross-functional team, including stakeholders
This video gives you a walk-through on how to create a Persona, through a worked example of a Autonomous Vehicle Design Challenge.
Here are examples of Personas
Personas Make Users Memorable for Product Team Members. (n.d.). Retrieved from https://www.nngroup.com/articles/persona/
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.
Smaply: An web-based tool that can be used to create Personas