Real? Win? Worth it?

What is Real? Win? Worth it?
Real? Win? Worth it? is a strategy to manage
risk and reward. It provides a way to rapidly assess the marketability of an innovation by asking a series of questions.
Why Real? Win? Worth it?
It is a disciplined process to reveal faulty assumptions and possible risks which helps to prevent and/or fix problems of idea execution.
Procedure
Best Practices
Demo Video
This video gives you a walk-through on how to do a Real? Win? Worth it? assessment, through a worked example of a Autonomous Vehicle Design Challenge.

Examples
Here is an example of "Real? Win? Worth?"method used for AV case study.
References
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Day, G. (2007, December). Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio. Retrieved from https://hbr.org/2007/12/is-it-real-can-we-win-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio
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Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.