Real? Win? Worth it?
What is Real? Win? Worth it?
Real? Win? Worth it? is a strategy to manage
risk and reward. It provides a way to rapidly assess the marketability of an innovation by asking a series of questions.
Why Real? Win? Worth it?
It is a disciplined process to reveal faulty assumptions and possible risks which helps to prevent and/or fix problems of idea execution.
This video gives you a walk-through on how to do a Real? Win? Worth it? assessment, through a worked example of a Autonomous Vehicle Design Challenge.
Here is an example of "Real? Win? Worth?"method used for AV case study.
Day, G. (2007, December). Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio. Retrieved from https://hbr.org/2007/12/is-it-real-can-we-win-is-it-worth-doing-managing-risk-and-reward-in-an-innovation-portfolio
Camburn, Bradley A., Jan M. Auernhammer, Karen Hui En Sng, Paul J. Mignone, Ryan M. Arlitt, K. Blake Perez, Zack Huang, Subarna Basnet, Lucienne T. Blessing, and Kristin L. Wood. "Design Innovation: A Study of Integrated Practice." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference (IDETC), pp. V007T06A031-V007T06A031. American Society of Mechanical Engineers, 2017.
Teo, K., Wee, Y., Swee, A., Altybayeva, A., Gopal, M., Kamiso, N., Foo, D., Lauff, C., Wood, K.L., “Design Innovation (DI) Learning Modules,” SUTD-MIT International Design Centre (IDC), SUTD, Singapore, idc.sutd.edu.sg, 2018.