Scenarios

What are Scenarios?

Scenarios paint the context of use of a product, service or system, extracting context-specific needs.

Why Scenarios?

Scenarios are used to extract and understand needs that arise specifically to the context of use of the product, service or system (PSS). Users are to react to predetermined scenarios. Reactions are observed to discover latent needs.

Discover

Process Phase

30 minutes

Time

Pens, Cards, Markers

Materials

Method Card Reference

DI Method Cards_Compiled Deck_Version 2.
DI Method Cards_Compiled Deck_Version 2.

Procedure

1.

Ideate

  • Scenarios

    • include extreme use cases that may evoke critical latent needs

    • describe the "Who", "How" and "Where"

2.

Prepare & Present

  • Scenario cards or prompts to users while they are engaged with the product, service or system (PSS)

3.

Observe

  • users' reactions and decisions, extracting latent needs, insights and foresights

Best Practices

­­

Keep scenarios realistic

A.

Make sure the user should have experienced the scenario or a very similar one

B.

Ask explicitly about a specifically negative situation, and specifically positive situation

C.

 
 

Demo Video

This video gives you a walk-through on how to do a Scenario, through a worked example of a Autonomous Vehicle Design Challenge.

Scenarios Demo Video

Examples

 

Here are examples of scenarios capturing and extracting latent needs, insights and foresights.

References