User Journey Map Example:

An overall initiative for Rail Europe Inc.,

a US distributor that offers North American travelers a single place to book rail tickets and passes throughout Europe, instead of going to numerous websites

A comprehensive user journey map considering on and off stage journeys of both the user and service provider.

Expanding on the touchpoints:

Expanding on a micro-journey:

Risdon, C. (2011, November 30). The Anatomy of an Experience Map. Retrieved October 16, 2017, from