User Journey Map Example:
An overall initiative for Rail Europe Inc.,
a US distributor that offers North American travelers a single place to book rail tickets and passes throughout Europe, instead of going to numerous websites
A comprehensive user journey map considering on and off stage journeys of both the user and service provider.
Expanding on the touchpoints:
Expanding on a micro-journey:
Risdon, C. (2011, November 30). The Anatomy of an Experience Map. Retrieved October 16, 2017, from